Tuesday, March 24, 2009

From Ambassadors to Nano

Vvvrrrrroooooooom…… Nano hits the road.

With this "lakhtakiya" car, India has arrived on the global highway.

It was the Fiats and the Ambassadors that drove the bureaucracy in the 60s’. But this century belongs to the Nano - where the common man is at the steering of change.

Four ways in which NANO mirrors the young India:

Innovation- the concept of a one-lakh car was ridiculed, until Nano zoomed in. Youngsters today, are also thinking out-of-the-box. Be it off-beat movies, unconventional careers, the young in India are not shying away from experimenting.

Entrepreneurship- there were many risks for the Nano, but through sheer hard work and conviction it made the impossible possible. So is it for the gen-next. 32-35% of the IIM passouts choose to set up their own business than get a white-collar job.

Global brand- Nano is the new feather in the cap of India Inc. With it India created inflections in the international auto industry for creating the cheapest car. Indians software engineers and doctors have boosted the image of the country.

Political hiccups- the Small Wonder Nano fought battles at Singur and emerged victorious. The new, emerging India, too, is confident of facing challenges and come out unscathed.

Cheers to Nano and the new India!

2 comments:

  1. A lawyer in Bihar has gone to court against Tata group chairman Ratan Tata for launching the Nano car ahead of the elections, alleging that the launch would "help" Gujarat Chief Minister Narendra Modi who provided land to the Tatas after the car project was shifted out of West Bengal.

    ReplyDelete
  2. im still confused if dis car would be a boon or bane..my gut feeling says it would be a disaster!!!

    ReplyDelete